Verdena
A sustainable fashion marketplace, designed end to end.
Overview
Verdena is a mobile app that connects eco-conscious consumers with responsible clothing brands.
As a curated marketplace for sustainable fashion, it helps people make environmentally friendly wardrobe choices and pushes the industry in a better direction.
Scope of work
- Brand identity: logo, color palette, typography
- Full UI/UX design for the mobile app
- Responsive landing page design
- Marketing collateral: posters and a billboard
Key features
Personalized homepage
The home screen brings everything together: search, values-based shopping filters, trending products with sustainability scores, and quick actions for impact tracking, community, and learning.
Product details
Product pages pair the shopping essentials, photos, sizes, and price, with what makes Verdena different: an Envo Score, a sustainability breakdown across materials, manufacturing, labor, and packaging, and the certifications to back it up.
Brand directory
A curated list of eco-friendly, ethically sourced brands. Each brand carries its own Envo score, story, and transparent supply chain information, so choosing responsibly takes seconds, not research.
Impact dashboard
Personal analytics that turn good choices into visible progress: an overall impact score, water saved, CO₂ reduced, fair wages supported, monthly trends, and achievements that keep the habit going.
Community and learning
A space to share product reviews, styling tips, and sustainable lifestyle advice, paired with a Learn section full of practical guides: fabrics, care, mending, and smarter shopping.
The brand
One confident mark, a V in a circle, anchors the identity. Purple leads in the product, while warm, earthy tones take over in print and events, so the brand feels digital where it sells and human where it meets people.
The website
A responsive landing page that carries the brand to the web: one clear promise, the app's key features, real testimonials, and a single call to action, download the app.
Out in the world
Launch collateral takes Verdena to the street: posters, tees, and a billboard that speak the same visual language as the app.
Reflection
The real challenge in Verdena wasn't any single screen: it was keeping one idea consistent across a logo, an app, a website, and a billboard. The answer was making values measurable. The Envo Score runs through the whole product, on items, on brands, and on your own impact dashboard, so sustainability stops being a mood and becomes something you can act on. Designing brand and product together changed both: the brand kept the app warm, and the app kept the brand honest.